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FAQs

Frequently asked questions:

Are these posters originals?

Yes! All the posters listed on this website are real vintage posters, not reproductions or copies.

Do you sell reproductions?

No, we do not deal in reproductions, copies or fakes.

Why are so many of these posters folded?

In almost all cases, these posters were originally issued folded. This is particularly true of movie one-sheets, which were often mailed to the theaters folded or else stored folded in warehouses. The folds are in no way considered flaws since this is the way the posters were issued by the studios. As a general rule (there are a few rare exceptions), one sheets were not issued rolled until the 1980s.

What is a "re-release?"

A re-release is a poster issued by the studios when the movie in question was released again to theaters subsequent to its original opening. It was common for all the studios to re-release movies that were especially popular as a means of maximizing box office, sometimes repeatedly, long after the films were released the first time around. This was especially true before the advent of television and home video.

What is an "NSS number?"

The National Screen Service (NSS) was in charge of distributing all promotional materials for films in the US from the 1940s to the 1980s. An NSS number is the serial number, usually printed in the bottom border of posters and stills, that identifies which movie the material is for. The number consists of two parts. The first two digits indicate the year of release and are followed by a slash (/). The digits following the slash identify the movie according to when it was released during that year relative to other movies. Thus the NSS number for Once Upon A Time In The West - 69/241 - tells us the film was released in 1969 and was the 241st film to be released that year, at least as recorded by the National Screen Service.

What is "linenbacking?"

Linenbacking is a restoration and conservation technique in which a poster is first soaked in a special chemical bath to de-acidify and remove impurities from the paper, then laid on archival paper and finally affixed to a cloth ("linen") backing. The process smooths out any folds (if it was folded) and preserves the paper so the lifetime of the poster is extended. Once linenbacked, a poster is more easily framed.

What is "paperbacking?"

Similar to linenbacking (see above), paperbacking involves affixing a poster (usually on heavier, card-like stock, such as lobby cards, inserts and half-sheets are printed on) to an archivally safe, acid-free paper backing which helps to preserve and reinforce the poster.

What is "kraftbacking?"

Less sophisticated than either linenbacking or paperbacking, kraftbacking was used (generally prior to the 1970s) as a means of reinforcing posters by affixing them to a heavy, kraft-style paper (often crude brown paper similar to the kind used to wrap parcels). The idea was to strengthen the poster overall so that it would be less likely to tear easily or split along fold lines.